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Four ways technology creates connections in veterinary care

December 14, 2023

Sponsored by CareCredit

It’s not just loyal companions and pet parents you’re interacting with everyday. You’re also constantly surrounded by powerful technology. These digital tools streamline tasks and help make your workdays easier and more productive. But have you considered how they can also help you build trust with clients and even attract new ones?

Below we’ll share simple ways you can use technologies to help strengthen these important client relationships and deliver a positive veterinary experience. After all, staying connected with clients is key to providing optimal care and support.

  1. Build a community through social media.

    Using platforms such as Facebook, X (formerly Twitter), LinkedIn, TikTok and Instagram is a great way to reach pet owners and create buzz around your practice. To use it effectively, though, it’s important to post consistently, engage with followers and measure your results. That way, you’ll be able to understand what works and what decisions you need to make going forward.

    Generating the most value is all about using authentic and original content. Make sure that your page sounds like you and offers helpful information. Remember, clients are turning to you for their loyal companions’ needs. Here are a few ideas to get started:

    • Show off your expertise and share helpful tips for owners’ fur babies in brief video clips.
    • Add some personality and share what goes on behind the scenes at your practice when you get ready to open, during a lunch and learn sessions or outside activity.
    • Get your followers involved and ask for feedback by sharing a poll or trivia question.
    • Keep your audience informed with the latest pet care news, insights and tips.
  2. Add convenience with online scheduling.

    Nowadays, clients expect scheduling to be as seamless and convenient as possible. The sooner and easier, the better. So when you put customer relationship management software in place at your veterinary practice, you can help clients make—or change—appointments whenever they need without the fuss. Not only can this help boost satisfaction, but it also helps increase efficiencies for front-office staff. They also may be able to reduce no-shows, fill in time slots faster and spend less time on the phone.

  3. Meet more needs where telehealth is available.

    Committing time to clients outside the walls of your practice can also help increase trust and loyalty. By offering online appointments, you’re showing your devotion to their needs and truly focused on their beloved pet. It’s a convenient way for them to get your guidance and expertise whenever and wherever they may need. After all, we know that life happens and things can’t always stay in our control. So no matter what makes an online appointment the best option, clients will feel valued because you can meet them where they are and provide guidance in real time.

  4. Keep clients prepared with connected technology.

    Providing a positive veterinary care experience is becoming increasingly dependent on intuitive software solutions. Take your Covetrus® practice management software for example. By automating administrative tasks and linking you to important tools, it allows you to streamline workflows, save time and focus more on supporting pets and growing relationships with their owners.

    Plus, it includes capabilities that can help provide more peace of mind.

    While pets provide love and valuable companionship for their owners, chances are their care-related expenses will become a source of stress. That’s according to the Lifetime of Care study, which found that one out of three individuals face an unexpected pet expense that causes financial worry.*

    With CareCredit financing features built directly into Covetrus software, you can help clients manage costs and feel more prepared from the start. The health and pet care credit card allows your clients to pay over time for their companion’s veterinary procedures—from routine wellness to unexpected illness or injuries. Therefore, if they express any concerns about a veterinary bill, you can reassure them immediately that there is a convenient payment option available to help fit care into their budgets.

    For those who don’t already have the CareCredit credit card, you can also use your software to quickly look up accounts, help clients see if they prequalify and then apply** and receive instant credit decisions.

Want to learn more about how you can elevate your client experience with CareCredit in Covetrus software? Request a demo.

*Pet–Lifetime of Care Study, August 2021
**This functionality is not available for providers in California who are prohibited under state law from submitting applications on behalf of patients for certain healthcare loans or lines of credit, including the CareCredit credit card.

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